News
West says complex sampling more representative, cost-efficient than simple random sampling in national surveys
April 25, 2016
National surveys provide essential information for programs and policies. But what’s the best way to collect the survey data? Brady West says it is to use a complex sample that affords the benefits of a simple random sample while minimizing the expense of travel. “You want to design the most cost-efficient sample that gives you the most representative data,” West says.